Graphic Design Intern: Life Cycle Management
As a Graphic Design intern in Life Cycle Management, I collaborated with art director to iterate and design in-app events and create banners, new user retention pop-ups, and push notifications for the WEBTOON app. I also designed and wrote copy for social posts and campaigns, while staying up-to-date on the latest WEBTOONs!
My biggest project was to ideate and design a campaign for the WEBTOON app, which resulted in “Re:Write Your Fate.” Events on the app typically feature 3 WEBTOONs, and given Doom Breaker, Surviving Romance, and Tricked Into Becoming the Heroine’s Stepmother, I came up with the idea to have a crossover-like approach to the stories for the social campaign, where the main characters of each would be transported another WEBTOON’s world. I took imagery from each WEBTOON, and with knowledge of each character’s personalities, I reimagined what it would be like if they were suddenly put into another character’s role!